Savin City
Kazan
Russia
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DEVELOPER: GK Sadovoe Kolco
INTERIOR CONCEPT: Hoang Nguyen
PRODUCER: Nhi Hoang
FILM MUSIC: Kasia
CG VISUALISERS: Hieu Nguyen, Hoang Nguyen, Quang Truong, Trinh Thai
We were commissioned to support this masterplanned project, situated on the banks of the beautiful Kazanka River, with marketing images for several years. Through all that time, we created “seasonal” images to align the visuals with the time of year when the various communication campaigns were meant to run.
It all started with this poem by Ruth D. Velenski that inspired us to propose winter render for this project:
"The sky is a dull grey white. An opaque dust sheet floats so light Upon the roofs and lamps and cars. It settles so softly like falling stars.
It sneaks in crevices and onto window sills. Piles up in soft layers over roads and hills, Weighs down branches, envelopes bark, Skips and flutters across the depth of dark.
With dawn a scene of raw meringue. From bough and bridge and roof does hang. Through night's deep slumber - a silent world Descended - a ghostly shroud unfurled.
In slow motion, life begins to show. The traffic crawls in a funereal row. Children squeal in soundless delight. Pedestrians slide in voiceless fright.
A world transformed into monochrome, An aerosol sky spraying its white foam, Floating in breathless, boundless speed, Submerging all with voracious greed.”
Poem by Ruth D. Velenski, published by Family Friend Poems January 2018