Ixora Ho Tram by Fusion

Ho Tram
Vietnam



///credits///

DEVELOPER:  Ho Tram Project Company (a member of Asian Coast Development)

ARCHITECT: Korn Architects

PRODUCER: Lucien Bolliger

ART DIRECTOR: Trinh Thai

FILM MUSIC & SOUND DESIGN: Lineout Studio

FILM SOUND ENGINEER:  Francesco Montrone

CG VISUALISERS: Hieu Nguyen, Hoang Nguyen, Trinh Thai, Trung Tran


When naming a resort by a flower one implies a curated sensory landscape experience…and that ought to be so much more than just planting a tree here, a bush there...


    As an overall visual concept for the marketing campaign, we attempted to visualise everything but the architecture - the warmth of the early morning sun that touches the horizon across the sea, the tropical scent of ixora and morning dew that lingers in the air, the dune grass gently swaying in the air, tree leaves rustling in the foreground, whilst the vast ocean gently crashes on shore in the background.