Gran Meliá Nha Trang  (phase 2)

Nha Trang
Vietnam



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DEVELOPER: KDI Holdings

ARCHITECTS: NDA Group

LANDSCAPING: INTARAN design

INTERIOR: HBA

PRODUCERS: Nhi Hoang

ART DIRECTOR: Trinh Thai

CG VISUALISERS: Cuong Pham, Hieu Nguyen, Hoang Nguyen, Quang Truong, Trinh Thai

The following is an excerpt of our creative direction and CG images created for the second marketing phase of Gran Meliá Nha Trang:


    Going against the grain of displaying stereotypical sun-sand-beach vacation images, we envisioned a campaign that showcases the beauty of the resort between the holiday seasons. 


    The setting is sometime between mid-September and late November. We’re amidst the annual Monsoon season. The summer holiday crowds have left, and the winter holiday season is yet to begin. The sky is overcast, the light is dull.


Today’s afternoon showers finally stopped a while ago. The grounds are still drenched. The humidity is high, yet the temperature feels pleasantly comformtable. It’s neither hot, nor cold. It feels enjoyably warm and fresh at the same time. The air is clean, yet a slighly moist scent lingers in the air. There is no wind.

It’s eerily quiet; no chatter of people, no traffic noise in the distance, no birds chirping. Only the constant sound of gentle waves breaking ashore, and the occasional high pitched sound of a lost cicada that appears to scream out to others without success.

Welcome to Gran Meliá Nha Trang!